Still off the beaten track, Sri Lanka offers something for everyone, with great wildlife throughout the parks of Yala, Wilpattu and Minneriya, the cultural highlights of Kandy and the ancient cities of Anuradhapura and Polonnaruwa, and some great coastline to relax on. None of these however are reasons to travel during the month of April. The best reason to travel during the April (and even March) is to see (and swim with) the blue whales. During these two months of the year only, we are one of the only companies to provide access to swimming alongside these huge ocean beasts as they bathe off the coastline.

This is our favoured month for tracking the Royal Bengal Tigers of India in the wild. April provides high enough temperatures to provide perfect tracking conditions, but still not too hot to make it unbearable. April really does maximise your chances but our best advice is to ensure that you are staying in properties that have air conditioning or at least fans in order to escape the heat of the day.

Why not try something exotic and head to the beaches of colourful Costa Rica… During the months of December through to April, conditions are much drier with April being the end of the peak season (careful as this can mean that this fits with the US holidays as well making places rather busy). April however provides some of the driest months making a beach retreat a tempting prospect and is also a great month to spot leatherback turtles.

For those keen photographers out there, we often recommend the rainy months of March and April to track the gorillas of Uganda and Rwanda. This may seem bizarre, however the overcast conditions provide better conditions for photography rather than the glare of the hot sun during the drier months of the year which leaves little contrast when photographing your subjects against the tropical jungle background. For further information on gorilla tracking and our photography tips please view our free gorilla guide.

For a different species of primate April marks the start of the dry season in Madagascar offering the opportunity to see lemurs.

If tropical islands and white sand beaches appeal then April is an excellent month for seeing the marine life of the Seychelles; water temperatures are high and visibility is generally excellent at this time of year.

Top 5 Animal Costumes for Children

Animal and little kids are the perfect combination; animal dresses blend well and make a great costume for kids. You can find varieties of adorable dresses for your child; however, narrowing your option to 5 would be quite tough. No matter whether your kid is young or too small, sleeping infant wearing Pikachu Onesie can be simply too adorable. Kids look very cute, wearing furry and fuzzy costumes along with funny accessories, and paints, especially with whisker coated on their chubby cheeks. Before you go to clothing shops and spend some large amount on expensive costumes, look through your child’s junk drawers, closets, and crafts boxes for inspiration. Here are some best animal dresses, which are perfect for toddlers, infants, and kids of all ages. For fun attires, go for Kigurumi Onesies that come in different mascot heads, spats, body structure, etc. You can also make use of paint and makeup on whiskers and nose.

Choose According to the Theme

If there is no theme, you can choose the animal costume of your kid’s choice, whatever you find fancy. Scroll through Kigurumi section to see wide range of products. If you’re presenting your kids or coupling with other, you can buy either contrasting or matching dress, adding a whole new element to the fun. For example, you can make your kid a mouse, shying away from elephant onesies.

You do not have to create a complete new dress, but instead use the accessoriessmartly, which will add fun factor and authenticity. You can add some firework to create sparkle in your dragon dress or add banana to improve monkey costume, keeping safety and health rules in mind.


White, black, grey, tan, and brown hooded sweat suit fabric in contrasting shades (brown spots, white suits) can be merged together. Choose a pair of sock matching dress collar or belt. Little girls and boy’s dresses as puppy dogs look just adorable; they can be wildly revved-up, poodles, or beagles.


Give felines the equal billing; children dresses as kitties look cute, which you are definitely going to pamper. These attires can be professionally created; to be more elaborate, include some fake ears or keep it simple as little leotard. You could take a sweat-suit in gold, white, grey, black, tan colours and match with same or similar socks.

Lions and Tigers

Kids look equally delightful in tiger and lion’s dresses, like kitties; a small baby that looks like king of forest shouldn’t be given a miss. While making ears for kid’s animal costume, keep the sewing loose, so that you can reuse the top, after the party event or fancy dress competition.


The red sheet or green hooded sheet of blue can be matched with fabric glue; you can choose the yellow version and add some pointy tail. You can get different kinds, styles of dinosaur or dragon, and buy the one in which, your kid feels comfortable.


Kids look just cute in butterfly attire that comes with a wing. Choose unique, enticing colour and paint wings with florescent shades in different patterns and shapes.

It is often observed that friendly frogs, cuddly pooh bears, and pink pigs cause risk at social events. You need to choose an appealing onesie that gets plenty of accolades.

Getting Big Results with a Tiny Marketing Department

42% of the small businesses we surveyed invest less than 3% of their revenue into marketing. And only 14% of them outsource their marketing, public relations and advertising.

This is notably different to how they handle the complementary tasks of graphic design and website design: 54% of small businesses outsource those.

Even in-house efforts tend to be scaled down. One study found that 71% of small businesses have marketing teams made up of five people or less. And that’s no outlier, either. Another study found that 68% of marketing teams were made up of one to three people.

But you probably knew all this. You know all too well about the tight budgets, the small teams, and the need to keep your company’s marketing in-house. You’re on one of these tiny but mighty teams. What you need to know is how to get the same results as teams with a dozen or more marketers. Well, it is possible.

You can beat your competitors, even if they have much larger marketing teams.
You just have to be smarter than they are. Here’s how:

1. Track your results
Small and micro-sized teams have no margin for error. They much spend their time on high-return tasks.

This requires two things:

They know what works
They have an action-based plan for how to do more of it
Let’s focus on that first bit. To “know what works” more specifically means you’ve got something like goals set up in Google Analytics for all the major events that happen on your website. You know where your leads and orders are coming from and how well and where they convert.

2. Have a documented marketing strategy
What’s the one marketing best practice that separates the successful marketers from the rest?

It’s not the size of their budget. It’s not the size of their team. It’s having a documented marketing strategy – a plan on paper – that’s data-backed and specific enough to keep your team on track as the deadlines fly and the campaigns keep coming. A road map, if you will.

It’s especially important to include goals in your marketing strategy. A survey of content marketers done earlier this year found that successful marketers are 4.3x more likely to set goals than average marketers.

3. Automate everything you can
Just because there’s work that has to get down doesn’t mean your team has to do it. It doesn’t mean any human has to do it, either.

So invest in some basic marketing automation. Do stuff like:

Automate your onboarding emails
Automate running reports
Automate sending invoices
Create a good enough self-support area on your website so customers and prospects can actually help themselves.

4. Outsource everything you can
Your small team works hard. Very hard. They have to do a lot of different tasks – to “wear a lot of hats”, as some people say. It’s good that they should be constantly learning new skills, but some skills may not be worth learning.

Take video editing or sound editing, for example. It needs to be done, but learning the software, and doing this very specialized task can take a lot of time. And there are dozens of people on Fiverr who are total pros at video and sound editing. Those pros can get more done in an hour than your team member can do in a day. And they’ll charge less than what you’re paying that team member.

So outsource those edits.

5. Invest in good tools
Smaller teams need to maximize every minute. So if that means they need a couple of marketing or social media services or tools that will speed up their work… get them those tools.

6. Invest in training
Some skills should be outsourced; some skills should be maximized. So buy your team some training. If you do, you’ll automatically be in the top 21% of small business marketing teams.

Our survey found that only 21% of small business owners plan to “invest in training or tools to improve employee productivity.” That’s not so great, but it could be competitive advantage for you, if you’re willing to invest.

7. Have SOPs (standard operating procedures)
Creatives call these workflows. Whatever you call them, everything should have a procedure. And ideally, everything should also have a checklist.

Checklists are awesome for people who operate at maximum efficiency but cannot afford any mistakes. That’s why pilots use them. A good checklist, always checked, can save literally tens of thousands of dollars’ worth of mistakes every year. Not to mention all the time used up and the stress created by mistakes and emergencies.

8. Use an editorial calendar
Here’s another way to avoid surprises: Know what’s coming down the pipe. Editorial calendars make everybody’s life easier. They’ll also keep your team from overcommitting. Burnout is neither productive nor profitable.

9. Steal from your competition
Ethically, of course. So by “steal”, I mean track what your competitors are doing. Test what you see them doing.

Word to the wise: Just because your competitors are doing something doesn’t mean it’s working for them. Or that it will work for you. But if you monitor their moves carefully, you may be able to piggyback on some their work.

10. Build a “testing culture”
Thanks to the tracking you set up, you know what has worked in the past and what works now.

But things may not stay the same. And there may be ways to get even better results than you’re getting now. The only way to know is to test. An ongoing, statistically valid program of A/B split-tests (perhaps one per week) is a great way to be constantly improving.

Don’t let being part of a small team diminish your goals. Some of the most effective, admired marketing teams in the business are “only” about 3-5 people.

A small group of talented people who work hard and smart as a cohesive team can often beat larger teams. Even much larger teams. Especially in markets that change fast. The agility of smaller teams can often trump the resources larger teams wield.

So dream big, little teams. Use your competitive edge.